Brief: To stoke the fire and get the internal community excited while showcasing our new ‘purpose’ to our external clients and market. The video is to demonstrate what ‘good looks like’ while re- enforcing our new purpose, and what that means for the future of the firm. The video will be front and centre of the new homepage for the rebrand launch, as well as an internal microsite built for the internal communication.
Aims: Our brand video will point towards our unique attributes and key practice areas. Unveiling our value propotion messaging. Our biggest strength is our relationships with our clients, that is what we see as our value and key selling point.
We want to convey a personal touch while being a global law firm - spanning a global footprint. Offices across Europe, US, the Middle East and Asia.
Working with agencies Ideal Insight and Together, to bring the brand film to life, we worked to a extremely tight deadline – but with high goals. Using a combination of greenscreen and location shoots, we shot over a 3 day period. Once in edit we combined other footage to show the global presence – touching on the firms sectors while still keeping the brief people focused. 
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