Reshaping how the event team went to market.
We do things differently - VW is a niche event business and the marketing needed to reflect that. The Christmas party offering needed to stand out from the crowd and be aimed at our target market (not the whole market), we knew what we excelled in and that was making it a night to remember. Making memories and waking up covered in glitter and face paint was the sign of a good night for this audience. I worked on the forming the concept, pitching to the team and stakeholders and then rolling out the initiative: event dressing, launch assets; brochure, ecomm, video, flyers, billboard campaign and pricing list.